DATE: March 10, 2020
SUBJECT:
Title
INFORMATIONAL PRESENTATION FROM WONDERLUST EVENTS, LLC INCLUDING A RECAP ON THE INAUGURAL 2019 WONDERFRONT MUSIC AND ARTS FESTIVAL AND DIRECTION TO STAFF
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EXECUTIVE SUMMARY:
Wonderlust Events, LLC is the producer of the Wonderfront Music and Arts Festival 2019 (Wonderfront Festival or Festival), which produced its inaugural three-day music and arts festival on District tidelands in San Diego from November 22nd to 24th, 2019. The Wonderfront Festival featured a diverse lineup of 80+ musicians on seven stages at various locations from Broadway Pier to the San Diego Bayfront Park and activated the waterfront with a variety of entertainment, arts, and culinary experiences. The District supported the Wonderfront Festival under the Waterfront Arts & Activation department's Business Negotiated Event program and provided sponsorship in the form of fee waivers and funding of $500,000, in accordance with previous Board actions on July 17, 2018 (Attachment A), and August 13, 2019 (Attachment B).
This agenda item is being brought forward for the Board to receive an informational presentation from the producers of the 2019 Wonderfront Festival, to recap the event's first year successes, review areas for enhancement, identify opportunities for growth, discuss lessons learned, and provide direction to staff
RECOMMENDATION:
Recommendation
Receive an informational presentation from Wonderlust Events, LLC. on the inaugural 2019 Wonderfront Music and Arts Festival and provide direction to staff.
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FISCAL IMPACT:
This item is an informational presentation and there is no fiscal impact.
COMPASS STRATEGIC GOALS:
District sponsorship of select Business Negotiated Events generate direct and indirect incremental revenue through increased concession rents from tenant businesses that benefit from these events and increased use of District parking assets. The District also realizes promotional benefit for the tidelands as a vis...
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