DATE: May 14, 2019
SUBJECT:
Title
RESOLUTION SELECTING AND AUTHORIZING AGREEMENTS WITH CIVILIAN, INC., SPARK BRANDING HOUSE, INC., AND ARK MARKETING & MEDIA SOLUTIONS TO PROVIDE AS-NEEDED MEDIA RESEARCH, BUYING AND ANALYSIS FOR DISTRICT MARKETING AND COMMUNICATIONS CAMPAIGNS TO SUPPORT VARIOUS LINES OF BUSINESS AND PUBLIC OUTREACH GOALS IN A TOTAL AGGREGATE AMOUNT NOT TO EXCEED $600,000 FOR A PERIOD OF FIVE YEARS BEGINNING JUNE 1, 2019 THROUGH MAY 31, 2024. FUNDS REQUIRED FOR FUTURE FISCAL YEARS WILL BE BUDGETED IN THE APPROPRIATE FISCAL YEAR, SUBJECT TO BOARD APPROVAL UPON ADOPTION OF EACH FISCAL YEAR'S BUDGET
Body
EXECUTIVE SUMMARY:
This action will authorize as-needed agreements for Media Research, Buying and Analysis Services.
The Marketing & Communications Department uses the services of professional consulting firms to provide advanced skills to supplement the services of the in-house resources by providing a combination of strategic media buying support services including but not limited to media research, recommendations and refinement; media buying, execution and trafficking; and media buy tracking, analysis and adjustment based on outcomes. Consultants will develop media plans to effectively reach the target audience in support of various marketing, communications, branding and outreach campaigns.
Pursuant to BPC Policy No. 110, the District issued a Request for Qualifications (RFQ) on December 11, 2018. The District received seven submittals, of which all seven were deemed responsive, and selected four firms for interviews. Based on the written submittals, interviews, and a decision analysis process using the criteria stated in the RFQ, District staff is recommending the Board select and authorize agreements with three firms which were determined to be the highest qualified firms for the services solicited.
Each agreement is for a five-year period. The aggregate total of all agreements will not exceed $600,000. Funds appropriate for futu...
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