DATE: April 9, 2019
SUBJECT:
Title
RESOLUTION ADOPTING A LINE ITEM BUDGET IN AN AMOUNT NOT TO EXCEED $420,200 IN SPONSORSHIP FUNDING AND NOT TO EXCEED $1,079,387 IN WAIVED DISTRICT SERVICES TO SUPPORT 68 EVENTS THROUGH THE PORT OF SAN DIEGO FY20 TIDELANDS ACTIVATION PROGRAM; FUNDS REQUIRED FOR FY20 WILL BE BUDGETED IN THAT FISCAL YEAR, SUBJECT TO BOARD APPROVAL UPON ADOPTION OF THAT FISCAL YEAR'S BUDGET
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EXECUTIVE SUMMARY:
The District's Waterfront Arts & Activation Department is responsible for administering the annual Tidelands Activation Program (TAP). Each year, under the TAP, the District sponsors diverse events to attract people to the waterfront, promote the District's mission, enhance stakeholder relationships, and generate economic and/or promotional impact to the District and its tenants. The annual TAP is a way for the District to ensure a variety of events are held year-round throughout its five cities. This agenda sheet includes the budget funding recommendations for FY20 TAP events that will occur from July 1, 2019 through June 30, 2020.
The FY20 TAP funding recommendation included a comprehensive analysis of TAP applications by a cross-functional team of District staff, followed by review by the Tidelands Activation Program Advisory Committee (TAPAC). This process was completed between January and March 2019 and included the evaluation of 77 applications from organizations requesting approximately $1.6 million in funding and $1.2 million in waived fees for District services.
Of the 77 applications received, District staff initially recommended sponsorship of 68 events for an aggregate amount of $369,000 in funding and $1,075,387 in waived services. On March 19, 2019, the TAPAC reviewed staff's recommendations and recommended an increase of $36,700 in funding and an additional $28,000 in waived services. In preparing the final recommendations for the Board, staff accepted the TAPAC's increased funding recommendations and staff recommend...
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