DATE: February 12, 2019
SUBJECT:
Title
PRESENTATION AND UPDATE ON THE BAYWIDE INFORMATIONAL AND WAYFINDING PLAN
Body
EXECUTIVE SUMMARY:
In May of 2017, the District launched a new brand including a new logo, key messaging and platform for public interaction. The new brand provides an opportunity for the District to look at its baywide informational and wayfinding signage strategy holistically, instead of using a piece-meal approach, to create consistency and a more effective wayfinding system for visitors and residents.
As one of the Board directed projects for FY 2019, "Develop a Baywide Signage Plan" was added to the District's Strategic Plan in January 2018. The District went out with a Request for Proposals (RFP) in February 2018 to solicit vendors to help create a comprehensive signage plan and the Board selected RSM Design as the vendor at the May 8, 2018 Board Meeting.
District staff has been working with RSM Design to develop a baywide signage plan and would like to present this update to the Board on informational and wayfinding signage. This project involves looking at wayfinding signage, in addition to other types of signage such as iconic, monumental, regulatory and experiential. This presentation will focus on informational and wayfinding signage, including monumental, regulatory and experiential signs, as well as an option for cross-walks. Iconic signage is on a separate timeline and will involve additional input from various stakeholders and extensive public outreach.
The District has identified seven objectives for the signage plan, which are detailed in the discussion section. The District has been going through a thoughtful and collaborative process to develop a comprehensive plan and has welcomed feedback and input from community stakeholders. An initial design concept, the "Wave," has received positive feedback, along with the cross-walk design concept.
The informational and wayfinding signage is meant to allow for flexibility of ...
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