DATE: May 8, 2018
SUBJECT:
Title
RESOLUTION SELECTING AND AUTHORIZING AN AGREEMENT WITH RSM DESIGN FOR BAYWIDE SIGNAGE STRATEGIC PLANNING SERVICES FROM MAY 9, 2018 TO MAY 8, 2019, FOR AN AMOUNT NOT TO EXCEED $280,000. FY 2018 EXPENDITURES, IF NEEDED, ARE BUDGETED. ALL FUNDS REQUIRED FOR FUTURE FISCAL YEARS WILL BE BUDGETED IN THE APPROPRIATE FISCAL YEAR, SUBJECT TO BOARD APPROVAL UPON ADOPTION OF EACH FISCAL YEAR'S BUDGET
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EXECUTIVE SUMMARY:
This action will authorize an agreement for strategic planning services for the Baywide Informational & Wayfinding Signage project.
In May of 2017, the Port launched its rebrand; including a new logo, key messaging and platform for public interaction as part of the comprehensive marketing, communications and branding initiative.
With this new brand comes an opportunity to update, improve and systematize our signage across the Tidelands in order to provide the following benefits:
Consultant services are necessary in order to develop a comprehensive strategic plan, guidelines, and design concepts for all Port signage across the District; including iconic, monument, wayfinding, rule and experiential signage. The strategic plan will enable the District to create consistency and efficiencies in its signage in order to help the public navigate the Tidelands and ultimately, improve the experience on the waterfront.
Pursuant to Board of Port Commissioners (BPC) Policy No. 110, Procedure for the Administration of Contracts, the District issued a Request for Proposals (RFP) on February 14, 2018. The District received nine submittals, all of which were deemed responsive, and selected the number of firms for interviews as shown in the table below.
Based upon the firms' written statements of qualifications, their interviews and the subsequent decision analysis process, the firm determined to be the highest qualified for the services solicited based on the criteria in the RFP is RSM Design.
Upon Board approval, ...
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