DATE: April 10, 2018
SUBJECT:
Title
RESOLUTION ADOPTING A LINE ITEM BUDGET IN AN AMOUNT NOT TO EXCEED $726,700 IN SPONSORSHIP FUNDING AND WAIVED DISTRICT SERVICES NOT TO EXCEED $1,148,096 TO SUPPORT 66 EVENTS THROUGH THE PORT OF SAN DIEGO FY 2019 TIDELANDS ACTIVATION PROGRAM; FUNDS REQUIRED FOR FY 2019 WILL BE BUDGETED IN THAT FISCAL YEAR, SUBJECT TO BOARD APPROVAL UPON ADOPTION OF THAT FISCAL YEAR'S BUDGET
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EXECUTIVE SUMMARY:
The District sponsors a significant number of diverse events each year as part of its Tidelands Activation Program (TAP). The program was established to attract people to the Tidelands, promote the District's mission, enhance stakeholder relationships, and generate economic and/or promotional impact to the District and its tenants. The program is governed by BPC Policy No. 771: Tidelands Activation Program (Attachment C), which outlines the objectives, criteria, and processes for TAP.
The sponsorship recommendations being presented are based on a comprehensive analysis of all applications by a cross-functional team comprised of District staff and the Tidelands Activation Program Advisory Committee (TAPAC) that was conducted between December 2017 and March 2018.
During the Fiscal Year (FY) 2019 TAP cycle, the Port received 88 sponsorship applications requesting more than $1.97 million in funding, and more than $1.5 million in District service fee waivers (Attachment A - See columns under "Applicant").
Of the 88 applicants, staff initially recommended funding and/or service fee waivers for 66 events in an aggregate amount of $698,000 in sponsorship funding and $1,136,356 in service fee waivers. (Attachment A - See "Staff Initial Recommendations" column)
The TAPAC reviewed staff's recommendations during a public meeting on March 14, 2018, and recommended that 66 events receive funding and/or service fee waivers. The TAPAC's recommended funding for sponsored events is $726,700, or $28,700 above what staff initially recommended; ...
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