DATE: April 10, 2018
SUBJECT:
Title
RESOLUTION AUTHORIZING THREE TWO-YEAR AGREEMENTS WITH FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES, INC. (FM3); TRUE NORTH RESEARCH, INC.; AND LUTH RESEARCH, LLC TO CREATE AN ORGANIZATION-WIDE POOL OF QUALIFIED CONSULTANTS TO CONDUCT A VARIETY OF AS-NEEDED MARKET RESEARCH CONSULTING SERVICES SUCH AS INTERCEPT, TELEPHONE, OR ONLINE SURVEYS AND/OR OTHER TYPES OF MARKET AND PUBLIC PERCEPTION RESEARCH BEGINNING APRIL 11, 2018 TO APRIL 10, 2020 FOR AN AGGREGATE AMOUNT NOT TO EXCEED $450,000. FY 2018 EXPENDITURES, IF NEEDED, ARE BUDGETED. ALL FUNDS REQUIRED FOR FUTURE FISCAL YEARS WILL BE BUDGETED IN THE APPROPRIATE FISCAL YEAR, SUBJECT TO BOARD APPROVAL UPON ADOPTION OF EACH FISCAL YEAR'S BUDGET.
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EXECUTIVE SUMMARY:
This action will authorize as-needed agreements for consumer research services.
In the past year the District has conducted consumer research in the form of intercept surveys, telephone surveys, online surveys, focus groups, and ethnographies in order to inform objectives related to Port branding / public perception and Destination Marketing Campaigns.
In executing these studies, the District has reached its direct negotiation threshold with multiple research firms. Hence, a cross-departmental team initiated the As-Needed Consumer Research Supplier RFQ in order to 1) expand the District's supplier bench and 2) ensure any future market research projects can be executed in a timely manner with vetted firms who understand the District's needs.
Each of the three agreements is for a two-year period. The aggregate total of all agreements will not exceed $450,000. Fiscal Year 2018 expenditures, if needed, are budgeted. All funds required for future fiscal years will be budgeted in the appropriate fiscal year, subject to Board approval upon adoption of each fiscal year's budget.
Pursuant to Board of Port Commissioners (BPC) Policy No. 110, Procedure for the Administration of Contracts, the District issued a Re...
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