DATE: November 8, 2016
SUBJECT:
Title
A) INFORMATIONAL PRESENTATION FROM THE SAN DIEGO TOURISM AUTHORITY ON TOURISM, HOTELS, AND ATTRACTIONS IN THE SAN DIEGO REGION
B) PRESENTATION ON THE BENEFITS OF ATTRACTIONS LOCATED ON TIDELANDS AND RELATED BOARD DISCUSSION
Body
EXECUTIVE SUMMARY:
The Attractions and Advertising Department was created with the goal of expanding the District's existing attractions portfolio, improving the urban landscape on tidelands, and growing citizen engagement, while improving revenues to the District and the region, and providing increased economic sustainability for the "Greater Good."
Staff has begun exploring opportunities for various attractions that would create new key destination points, or "Jewels on the Green Necklace", to enhance the visitor experience and overall enjoyment and activation of the waterfront. During the presentation, staff will cover the following topics, which are also outlined in the Discussion section below:
* Definition of Attractions and Attractions Concepts
* Importance of Attractions to the District
* Key Trends for San Diego Tourism
* Benchmarks within the Attractions Industry
* Attractions Possibilities for the District
Tourism is the second largest traded economy in San Diego County with $16 billion in regional impact for the region, also supporting industry jobs in hotels, restaurants, arts and culture, professional services, and many retail businesses. In the City of San Diego, Transient Occupancy Tax (TOT) is the City's third largest revenue source accounting for $203 million in fiscal year 2016. The San Diego Tourism Marketing District (SDTMD) was formed to fund tourism through a fee on hotel stays that is separate from TOT. The City now receives 100% of TOT and tourism promotion is funded by this TMD assessment.
Tourism is also the highest source of revenue to the District. In fiscal year 2015, revenue from the District's hotel, retail and restaurant tenants totaled $47.7 million. ...
Click here for full text